From China to the World: International Expansion

From China to the World: International Expansion

Michelle Ku 8/28/25 Michelle Ku 8/28/25

From China to the World: International Expansion

Michelle Ku 8/15/25 Michelle Ku 8/15/25

Case Study: The APAC Playbook for a Luxury Brand's Creative Transition

Plushies to Purses: How Luxury Brands Can Capitalize on the Jellycat and Labubu Trend

Michelle Ku 6/27/25 Michelle Ku 6/27/25

Plushies to Purses: How Luxury Brands Can Capitalize on the Jellycat and Labubu Trend

Social Media Messenger: Development and Takeaway for Marketing

Michelle Ku 6/19/25 Michelle Ku 6/19/25

Social Media Messenger: Development and Takeaway for Marketing

Michelle Ku 6/2/25 Michelle Ku 6/2/25

Chanel’s Digital Marketing Strategy in China: Mastering Xiaohongshu and Tmall

Impact of the Alibaba-XiaoHongShu Partnership on Social Commerce

Michelle Ku 5/9/25 Michelle Ku 5/9/25

Impact of the Alibaba-XiaoHongShu Partnership on Social Commerce

Michelle Ku 5/4/25 Michelle Ku 5/4/25

Amazon vs T-mall for Luxury Brands

Luxury Brands on Saks Fifth Avenue’s Amazon Storefront: A Game-Changer or a Risky Move?

Michelle Ku 5/3/25 Michelle Ku 5/3/25

Ghibli Illustrations Generated by A.I.

AI generated images and art

Michelle Ku 5/2/25 Michelle Ku 5/2/25

A.I. Redefining Advertising

“Marketing with A.I.” An interview with WPP by Bloomberg TV

Scandal of Chinese Manufacturers for Luxury Brands

Michelle Ku 5/2/25 Michelle Ku 5/2/25

Scandal of Chinese Manufacturers for Luxury Brands

Chinese Manufacturers’ Claims on Luxury Leather Goods

Michelle Ku 5/2/25 Michelle Ku 5/2/25

Hermes vs LVMH

Luxury Businesses Giants

Michelle Ku 5/28/19 Michelle Ku 5/28/19