Who we are

From the runways of Paris to the bustling streets of Hong Kong and Shanghai, MKu Consulting brings a wealth of experience shaping the digital presence of some of the world's most prestigious brands.

Founded by Michelle Ku, a seasoned digital marketing leader with a proven track record at Saint Laurent, Nike and Estee Lauder, our consultancy is built on a foundation of strategic thinking, creative innovation, and executional excellence.

Woman with a red handbag standing outside the Louvre Museum near the glass pyramid in Paris, with other visitors and historic architecture in the background.
Woman in gray hoodie and black leggings doing a side stretch on wooden floor in a bright room.
Black and white photo of a woman in a blazer holding a handbag, standing indoors with soft lighting.

Make Impact Online

We specialize in guiding luxury, lifestyle, retail and consumer brands to thrive in Greater China and APAC region, leveraging a deep understanding of local consumers and digital ecosystems to deliver impactful, results-oriented solutions. Our expertise spans integrated media, e-commerce, social engagement, and data-driven optimization, all tailored to elevate your brand and drive sustainable growth.

Person using a smartphone to browse a photo gallery app, with a camera and keyboard in the background.
Neon sign resembling a social media notification with a heart and the number zero.

Core Values & Principles

Strategic Vision & Innovation

We provide strategic foresight and innovative solutions, guiding luxury and lifestyle brands to navigate the complexities of the APAC digital landscape and achieve sustainable growth.

Digital & Social Media Mastery

We specialize in developing and executing effective social media and paid media strategies, leveraging platforms like Meta, Line, Kakao, Tiktok, WeChat, Mini Program, Douyin, Xiaohongshu (RedNote) to build engaged communities and drive brand success.

Data-Driven Optimization & ROI

We are committed to delivering measurable results and maximizing ROI through data-driven strategies, rigorous analysis, and continuous optimization for your marketing and media investments.

Luxury & Lifestyle Expertise

We possess a deep understanding of the luxury and lifestyle market and the nuances of APAC consumers and digital ecosystems, enabling us to deliver culturally relevant and impactful campaigns.

Executional Excellence

We pride ourselves on flawless execution, ensuring that every campaign is delivered to the highest standards of quality and efficiency.

Agility, Partnership & Trust

We move fast, stay flexible, and adapt to change—without ever compromising on quality. Our client relationships are built on transparency, responsiveness, and a shared commitment to delivering meaningful results.

Contact us

Make an impact for your brand online.

Interested in working together? Fill out some info and we will be in touch shortly.