Our Services

Tailored strategy consulting for Luxury, Lifestyle, and Consumer brands in APAC, where brand storytelling meets data-driven transformation, growth marketing, and cross-market expansion.

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Digital Marketing Expertise

Comprehensive digital and social media strategies across Meta, Line, Kakao, Tiktok, WeChat, Mini Program, Xiaohongshu and Douyin. We specialize in platform strategy, social content and engagement, website design, KOL and influencer.

  • Digital and Social Media Strategy

  • Content Strategy & Creation

  • Website Design and Development

  • Social Media Management

  • KOL & Influencer Marketing

  • Online livestreaming

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Integrated Media & Advertising

End-to-end media planning and solutions across all digital channels from strategy to planning, execution, optimization, and reporting.

  • Paid Media Strategy & Planning

  • Campaign Management

  • Ad Technology Consultation

  • Targeting and Retargeting

  • Media Budget Management

  • ROI Maximization

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Brand Strategy & Communications

Strategic brand development and communication plans tailored for the competitive Greater China and APAC market expansion and growth.

  • Brand Positioning

  • Market and Eco-system Analysis

  • Marketing Campaigns

  • Cross-Market Alignment

  • Market Localizations

  • Partnership Management

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Data Analytics & Optimization

Data-driven insights and optimization strategies to improve ROI and drive continuous growth.

  • Performance Analysis

  • Marketing Intelligence

  • Dashboard Development

  • KPI Tracking

  • Website Analytics

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Brand Growth & Expansion

Specialized expertise in China market entry and global expansion strategies.

  • China Market Entry & Localization

  • Global Brand Expansion

  • Consumer Understanding

  • Cultural Adaptation

  • Market and Ecosystem Analysis

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E-commerce & Omni-channel Strategy

Complete e-commerce solutions for establishing strong online presence and driving sales across all channels.

  • E-commerce Strategy

  • Marketplace Launch and Management

  • Website Optimization

  • Omni-channel Marketing

  • SEO/SEM Improvement

Our Work

Successful brand building campaigns and digital marketing transformation in China and APAC

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"Brought Saint Laurent into the digital age—blending Parisian elegance with digital innovation."

  • Drove YSL’s digital evolution in Asia, led end-to-end transformation initiatives across platforms and disciplines, bridging brand heritage with cutting-edge digital capabilities.

    • Social Media Activation Across Asia

    • Digital Media Planning & Execution

    • E-commerce Launch & Optimization

    • WeChat Mini Program Development

    • Increased digital traffic and engagement across all platforms

    • Strengthened local relevance through culturally adapted content and media

    • Enabled YSL to transition from a traditional retail model to a digitally fluent brand in APAC

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“Telling Chinese stories was key. We didn’t just localize content—we localized meaning.”

  • Telling authentic Chinese stories was key. We didn't just localize content—we localized meaning for the brand.

    • Content Creation Featuring Chinese Sporting Icons

    • Launch of Social Media Channels: WeChat & Weibo

    • First key brand on T-mall Marketplace

    • Community Building & Social Engagement

    • Localized Campaign Execution

    • Positioned Nike as a culturally relevant, digitally fluent brand in the China market

    • Drove sustained growth in community size and engagement metrics across key platforms

    • Enhanced brand equity through storytelling that fused global performance with local pride

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"Ignite Estée Lauder's digital presence and transformation in China and rest of APAC"

  • Drove Estée Lauder's digital dominance in China and APAC, spearheading the launch of social media channels, marketplace and omni-channel marketing campaigns.

    • Launched Estée Lauder's Tmall marketplace.

    • First regionally produced brand campaign featuring local celebrity Liu Wen.

    • Expanded social media (WeChat, Weibo, Meta, Line).

    • Developed omnichannel campaigns.

    • Established Estée Lauder as a China e-commerce leader.

    • Increased brand engagement and reach across APAC markets.

Brand Growth & Expansion

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China Market Entry for Global Brands

We empower global brands to successfully enter and thrive in the China market by providing specialized expertise in navigating its unique digital landscape, consumer behaviors, and cultural nuances.

Global Expansion for Chinese Brands

We enable Chinese brands to achieve sustainable global growth by providing strategic guidance and support for expanding their brand presence and operations into international markets.

Emphasis on Data

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Data is more than a measurement tool—it’s the engine behind meaningful digital transformation.

We understand how to turn complex data into clear dashboards, actionable insights and reports that drive performance and sustainable growth.

Whether it's our social media and content strategies, optimizing digital media, refining customer journeys, ecommerce campaigns, we embed data intelligence at every stage of the marketing funnel to ensure that every decision is informed, every action is intentional, and every campaign delivers impact.

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Full-Funnel Strategy & KPI Definition

Aligning metrics to business goals, from awareness to conversion and retention.

Performance Analytics & Optimization

Identifying what works—and what doesn’t—to continuously refine strategy and media efficiency.

Real Time Dashboards & Intelligence

Providing transparency and control through dynamic dashboards and reporting tools.

Customer Segmentation & Personalization

Leveraging data to craft tailored experiences that resonate with diverse consumer profiles.

Test-and-Learn Culture and Approach

Embedding experimentation and continuous improvement through A/B testing and agile optimization loops.

Contact us

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